Hi, I’m Tracy—a Creative Director based in San Francisco

with over 20 years of experience shaping the visual identity of global brands like Walmart, Gap, and Grove Collaborative. I love working with high-level brand strategy and emerging technology, where I blend traditional art direction with the latest in 3D CGI and Generative AI to create high-impact, scalable brand visuals. Beyond the creative work, I’m deeply passionate about building and mentoring healthy, high-performing teams, fostering a culture of empathy and clear vision to bridge the gap between creative excellence and business results. Whether I’m modernizing a brand’s digital presence or streamlining complex production workflows, I’m always focused on "what’s next" and how we can make our creative processes more innovative, human, and effective.

Experience

Creative Direction and leadership for in house marketing teams

Walmart
Grove Collaborative
DHC
Gap
Gap Factory

Art Direction and Design for agencies and select clients

Google
Chen Design
Mortar Agency
Affiche
Cost Plus World Market
Chronicle Books
Weldon Owen Publishing
Bay Area Discovery Museum
Klutz Publishing

Contact Tracy