John Masters Organics
I defined the visual identity for the organic beauty brand John Masters Organics through a global packaging design system, photo and video shoots, brand guidelines, and international retail store events in Japan. The work strengthened global brand recognition while driving sales and customer engagement in both North America and Japan.
Agency: Chen Design | Role: Design Director, Art Director
Hibiscus Haircare Launch
After an incredible trip to Japan to meet with the international marketing team and gain insights into the Japanese market and competitive landscape, I led the Chen Design creative and production team in executing a robust and experiential in-store and digital campaign to launch the brand's new Honey Hibiscus Haircare line for both Japan and US stores.
