Grove Co.
I creative directed a multi-channel visual refresh for Grove Collaborative's CPG brand, Grove Co., driving seasonal campaigns, product launches, and retail support for Target and Amazon. I transformed the brand into a bold, bright, and energetic identity that boosted engagement, customer retention, and digital marketing performance.
Grove Collaborative | Role: Associate Creative Director, Art Director
Holiday Product Launch Campaign
Grove Co. launches new products seasonally. For the winter holiday seasons, I directed product campaigns that reached deep into the customers emotional love of the magical and sparkly winter season as they decorate and prepare their homes for guests, entertaining, and giving.
