Grove Collaborative
To hit our growth and customer experience goals, I led a two-year creative brand overhaul. I visually transformed Grove into a bolder and more confident brand by updating the color palette, introducing new illustrations, simplifying our designs, streamlining templates, rebranding our retention programs, and updating the art direction.
Grove Collaborative | Role: Associate Creative Director, Art Director
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To meet new business goals focused on customer acquisition and cart growth, I led my team in completely transforming Grove's brand identity from a soft, muted aesthetic to a strong, confident, and charismatic presence. By introducing a vibrant color palette, dynamic compositions, and bold headline copy, we proudly showcased our products with emotional resonance while improving accessibility and clarity. These strategic updates successfully differentiated Grove from competitors, boosted paid acquisition performance, strengthened customer trust, and deepened emotional connections with our audience.
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