As Senior Aesthetic and Technical Director at Walmart, I am part of a robust team at the worlds largest retailer dedicated to modernizing the digital shopping experience. I serve as a strategic bridge between high-level brand strategy and emerging technology, integrating Generative AI ideation with 3D CGI technical direction to architect photorealistic assets for global seasonal campaigns and site content. By overseeing the end-to-end creative lifecycle—including custom prompt engineering, model training, and virtual set design—I ensure every digital asset is indistinguishable from traditional photography and perfectly aligned with the brand’s DNA. I create high-fidelity visual narratives that make digital shopping exciting for customers while meeting critical business goals and maintaining rigorous aesthetic, brand, and technical standards